# Keys to MANA’s Success

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* Ensure rapid adoption by developing a simple-to-understand platform that is easy to deploy.
* A marketing campaign deployed to gamers that play esports games.
* Platform for competitive Web3 games
* Education-based marketing to bring down barriers to adoption for Web2 gamers through.
  * Web 2 tournament channels
  * Relationship with large esports brands such as Faze, Optics, Complexity, Qor Gaming, Tier One.
* Partner with great games that are delivering quality products.
* Partner with games that have sound tokenization models.
* Successful management of in-house development team to continually improve platform.
* Cultivating a culture of great gaming and protecting our gamers (consumers) trust.